Analysis of previous years work: The unicorn

The opening shot of the music video begins with a dark light creating a chlaroscuro effect which is made by the lighting of candles. This works in a very effective way as it makes the audience feel straight away uneasy and intrigued. The opening shot is an open book which begins with stop start motion of the pages turning in time with the music. On the right hand page there is a hang drawn image which shows a girl crawling out from a grave as a male walks over. This sets the scene and creates an edgy unusually dark set for a music video. There is then a sudden straight cut to a light setting with the band playing; I think this ruins the dark edgy feel as the light changes too sharply. The narrative throughout the video for the band is the fact that they are becoming more and more deader. At the beginning of the video, the band are wearing simple costumes, the hair and makeup then becomes more dramatic and the clothes become torn and bloody. The instruments fit in well and are played correctly especially the double base. The leaves on the floor in the drama hall are reflected during the band playing and during the story in the trees. By doing this it creates a nice connection which helps link the story together. However I do not like the use of the silver stars in the background as I feel it looks fake and amateur which doesn’t fit in with the themes of the video. There is then a tilt down shot of the two characters from the book now into real life the camera reveals them the tilt shot then carries on and the two characters disappear. This is used to show a narrative and the representation of the book from the beginning. Another interesting shot used is the two characters running through the backtrack. The shot which has been sped up creates a creepy yet exciting atmosphere throughout the video which I think could be relevant for the use during our video. The video then alternates between the scenes in the backtrack back to the band shots. During the band scene there is an overlapping of shots to create a strobe lightning effect another interesting shot which could be an option for our video as it creates a weird, dead feeling but yet still full of excitement. The main characters are wearing white and have pale skin I think this works well with the video and help create that ghostly feel. The expressions on the band members are strong which accomplish the theme of death throughout the video. During the last band section there is a fantastic fading shot of two members of the band either side of the lead singer. On one side he is jerking around creating this feeling that he is about to explode, it is used very well and builds up a lot of tension to the closing of the song. On the other side of the main singer is the guitarist standing still and looking dead, the contrast of the characters creates a very strong image. Finally the characters join the band in the closing of the video which connects the video for a strong ending.