We asked a few people within our class to give us some feedback on our advert rough cut to see what improvements we could make. This was the feedback we were given:
Good points:
• The rose looks effective and bold
• The colours work well and reflect the video
• Simple and effective
Bad points:
• No showing of CD or DVD cover therefore not promoting the product well enough.
• Not enough information on the page
• Slightly empty page
As a group we then decided we needed some change to make our advert as good as possible. We decided the page was slightly plain and we needed more information to promote the product well so we decided to add in an image of our DVD and CD cover which showed the band and promoted the product. We decided to keep the rose the same because it was liked by our target audience and we liked the idea of a clear motif which is shown throughout the advert and video.
Tuesday, 24 November 2009
Music video feedback
As a class we then watched every groups music video, we watched each video twice and evaluated each group critically. This really helped to set a standard for the class by using mark schemes which gave me a reality to how good the video had to be. I have been given a sheet with questions on to allow me to give constructive criticism such as: what is good about this music video? What do you not like about this video? What would you do to this music video? Out of five how would you rate this video? I think this was a very useful process because it allowed us as a class to see what people actually thought as it was all written anonymous.
Good points about my video:
• black and white affect “creates a arty feel”
• Band looks energetic and real
• Some good shots throughout
• Beach setting looked good
Bad points about my video:
• Too many band shots
• Narrative story line not clear enough
• Not enough variation within band shots
• Setting not great for band
Overall I found that the peer assessments was very useful as it got other people’s opinions on our video, it also gave me an idea of the standard of work being produced. Everything which was mentioned in our feedback has been changed in our final video, I think that alone shows how important peer assessment is. As a whole on rough cuts we got a 2/3 which is not bad for the first ruff cut, as a group we will be aiming for a 3 /4 for our final video. Although I do think the 2/3 was due to people being too nice and not as hard as what an examiner would say. I think since the rough cut the video has improved dramatically.
Good points about my video:
• black and white affect “creates a arty feel”
• Band looks energetic and real
• Some good shots throughout
• Beach setting looked good
Bad points about my video:
• Too many band shots
• Narrative story line not clear enough
• Not enough variation within band shots
• Setting not great for band
Overall I found that the peer assessments was very useful as it got other people’s opinions on our video, it also gave me an idea of the standard of work being produced. Everything which was mentioned in our feedback has been changed in our final video, I think that alone shows how important peer assessment is. As a whole on rough cuts we got a 2/3 which is not bad for the first ruff cut, as a group we will be aiming for a 3 /4 for our final video. Although I do think the 2/3 was due to people being too nice and not as hard as what an examiner would say. I think since the rough cut the video has improved dramatically.
Music video rough cut
We have spent 4 weeks working on our music video to create this rough cut there are many aspects of our video which need a lot of work but by doing a rough cut we have created a base for our video. For legal and copyright reasons I have deleted all audio. In the final video audio will be present for the Examiners copy.
Filming diary
We began our filming with our first shoot at the beach. We had thought about our setting clearly therefore we were down there from 7am to get the suset panning shot which is now being used in our video. The lighting was great by about 7:30 when we were all set up. We had disgussed our costumes and used the white dresses throughout the entire narrative to complimnent the black and white theme. We managed to get some interesting and good shots on this Thursday morning which made the main of our rough cut video. Using a tripod and camcorder was all we needed as natural light was provided.The only prop used was a piece of parchment, which enabled us to focus on the acting and the storyline.
Monday/Tuesday/Wednesday
19/10/09.20/10/09.21/10/09
We began out performance shoots on these dates, we filmed in the drama hall with lighting and a 5 piece band. The first performance shoot was noticeably unprepared and I feel this showed in the play back of the footage, we decide to reshoot the whole band performance as we found it was not at the standard that the rest of our music video was at.
Sunday 18/11.09
We decided to add more footage of the two main characters, so again we arranged to meet at the same location and same spot for continuity issues. We shot somemore footage which has been used in our video. we used the same equiptment as what was used for the earlier narrative shots.
Saturday 7/11/09
We now were completing our third and final narrative shoot, we were filming two girls to create this image of the 2 characters as children, we used a still image camera to connect the stop start imagery used in the opening and closing shots of the rose. This works effectivly throughout.
These are some of the images which were taken on the day of the shoot
Thursday 19/11/09
The reshoot of the Band took place at the lighthouse beach; this was a running theme through the video which allowed us to create interesting and unique band shots. Filming for only two hours of performance shots required me to do a lot of preparation. We, as a group needed to arrange who was bring what and a time that was appropriate , we found that filming early in the morning worked well for all members of our groups due to other commitments on night times. So at 7 am we arranged to meet at the lighthouse in the area, seven was the earliest we could film this was because of the winter season and the late sunrise, the darkness would effect the filming as we were using natural lighting. We started setting up prompt; we made sure that the lighthouse was visible in the background to create the correct mise-en-scene. By 7.45 we were set up with a full drum kit, guitar, amplifier and microphone. We used mini speakers to play the song so that we could hear the music and play along to the tempo.
These are some shots which were taken throughout the set up of the band shots on the beach. You can see the clear change of lighting within the space of about 30 minutes which really enabled me to get good clear shots with good lighting. After four full songs playbacks including static and mobile shots we each filmed one another to use as band close up to fit with codes and conventions of music videos we felt as though we had reached our full potential on the beach. Due to our limited time, efficiently we also look still images that would be used on our DVD cover on the same day which worked out well as the weather was good considering its winter.
Monday/Tuesday/Wednesday
19/10/09.20/10/09.21/10/09
We began out performance shoots on these dates, we filmed in the drama hall with lighting and a 5 piece band. The first performance shoot was noticeably unprepared and I feel this showed in the play back of the footage, we decide to reshoot the whole band performance as we found it was not at the standard that the rest of our music video was at.
Sunday 18/11.09
We decided to add more footage of the two main characters, so again we arranged to meet at the same location and same spot for continuity issues. We shot somemore footage which has been used in our video. we used the same equiptment as what was used for the earlier narrative shots.
Saturday 7/11/09
We now were completing our third and final narrative shoot, we were filming two girls to create this image of the 2 characters as children, we used a still image camera to connect the stop start imagery used in the opening and closing shots of the rose. This works effectivly throughout.
These are some of the images which were taken on the day of the shoot
Thursday 19/11/09
The reshoot of the Band took place at the lighthouse beach; this was a running theme through the video which allowed us to create interesting and unique band shots. Filming for only two hours of performance shots required me to do a lot of preparation. We, as a group needed to arrange who was bring what and a time that was appropriate , we found that filming early in the morning worked well for all members of our groups due to other commitments on night times. So at 7 am we arranged to meet at the lighthouse in the area, seven was the earliest we could film this was because of the winter season and the late sunrise, the darkness would effect the filming as we were using natural lighting. We started setting up prompt; we made sure that the lighthouse was visible in the background to create the correct mise-en-scene. By 7.45 we were set up with a full drum kit, guitar, amplifier and microphone. We used mini speakers to play the song so that we could hear the music and play along to the tempo.
These are some shots which were taken throughout the set up of the band shots on the beach. You can see the clear change of lighting within the space of about 30 minutes which really enabled me to get good clear shots with good lighting. After four full songs playbacks including static and mobile shots we each filmed one another to use as band close up to fit with codes and conventions of music videos we felt as though we had reached our full potential on the beach. Due to our limited time, efficiently we also look still images that would be used on our DVD cover on the same day which worked out well as the weather was good considering its winter.
Animatics
I have used premiere elements to create an animatic from my original story board. this will be used as a guide line for when we shoot the actual music video, we will be able to look and see the events running order clearly which will enable to process of making the video to go alot smoother.
Wednesday, 7 October 2009
Digi pack review
The digipack of paramore’s latest album is simple classy but original. The bold choice of using grayscale with the bold bright red title ‘paramore’ shows a smart digipack correlating with the smart band. The Main image put into four sections shows each of the band members in there element which helps a viewer to relate and understand the band more, but still allows the audience to want to know more. The use of the 4 images also shows by the ‘rock’ instruments and positions that the band is a rock band which straight away shows the viewer exactly what there music sound is. Overall I really like the digipack cover and the use of using bold colors I find really effective and would consider it for my own digipack.
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